The jouney so far
So far being responsible for setting up our small business, Living Art, has been a joy. We will strive to ensure it stays that way and it should do as at its very heart, its spirit and reason for being is this joy. If there is one thing that we want to say, one message we would as marketing people wish to get across, it is that we believe that good will bring good, that care will render care.
Living Art, as its name would imply, is a constantly evolving thing. We know what we want to say, we know where we would like to be but the way we will arrive - the journey - will have to unfold in the process, dare we say artistic or creative process.
We are all as one.
The Earth, James Lovelock proposes, behaves as if it were a superorganism, made up from all the living things and from their material environment. When he first sketched out his brilliant Gaia theory in the 1970s, people around the world embraced it, and within a short time Gaia has moved from the margins of scientific research to the mainstream.
A Job to do
Enough of this pontificating, prevarication and generalisation. We are here to do a job – our job is connect people. To provoke, promote, encourage and enable collaborations, connections.
We are a catalyst a conduit and a means for artists, aspiring artists and all peoples good and kind to use for their own purposes. We believe that the time is right for a body, a foundation if you like to stake out an area, to stand up and shout about the beauty of this world. To really give a damn, to care, to fight, to drive change and facilitate all the other people who also give a damn in an educational, informative and fun way.
A 10 year plan
Living Art is now on year four of a ten-year plan to create a self-funding foundation that supports the environment through art… so there’s plenty to do. But one thing has become clear over the past four years – that everyone involved loves what they are doing, and that is something that Si Homfray says ‘gives us great heart and drives us on. If it has been this much fun getting here… the future can only be more joy.’
For those of us old or sad enough to remember Gordon the Gofer, it will undoubtedly be with much affection. Gordon can be seen here with his lifelong loyal friend Si sharing a few 80's mullet jokes at the end of a Himalayan trek.